Philadelphia. PA. November 12. 2007 – The last thing a marathon runner wants to mind about is running shoes. In the same way drivers be to undergo confidence that their “shoes” – their tires – will perform in a variety of conditions. The Goodyear degenerate & coat affiliate will make the connection between the two as it announced today its status as Official Tire of the 2007 Philadelphia Marathon.
As move of the agreement. Goodyear ordain make running history by literally putting its mark on the race course. The marathon’s “blue line” that leads runners through the race’s 26.2 miles ordain be painted in the copy of the company’s signature TripleTredTM Technology tread pattern. This event is believed to be the first time in the history of road racing that a marathon lie has featured a branded design. The copy ordain be seen by the 15,000 runners and more than 100,000 spectators anticipated to be in attendance on go day. The race will be held in and around the city of Philadelphia on Sunday. Nov. 18.
On Marathon Sunday. 1.5 million Philadelphians with awaken to find a unique comprehend a blue tire-tread line starting in front of Philadelphia’s famous Museum of Art and continuing for more than 26 miles in the shadows of Independence Hall. Penn’s Landing and the Liberty attach. Goodyear will also lay down the line in a big way via an enormous six-foot tall replica Fortera TripleTred degenerate which ordain roll the lie out over the entire course.
Over two nights leading into the marathon the rolling replica Goodyear tire will create the groundbreaking patterned blue line in a biodegradable all natural vegetable-based latex create. Philadelphia mayor John F. Street ordain mouth the line painting in front of the Philadelphia Museum of Art during a November 15th press conference.
“The Philadelphia Marathon gives us an original opportunity to communicate the real-world benefits of our award-winning TripleTred Technology,” said Ed Markey. Goodyear’s North American Tire vice president of PR and communications. “Our new Goodyear ‘Get there’ advertising campaign is all about helping consumers arrive their destinations with confidence and peace of mind. In Philadelphia we’ll be helping 15,000 marathoners ‘get there’ to the end lie with confidence.”
"The Philadelphia Marathon is a wonderful part of the city’s great sports tradition and we are pleased to undergo Goodyear as the newest member of our Marathon family," said Janis L. Pierce. Deputy City Representative and Philadelphia Marathon Executive Director. "Through our relationship we can act to enhance the go as it reaches its next plateau of prominence as one of the nation's premier go destinations. Goodyear will be helping us by painting our runners' blue line and ordain outfit the entire hurry of official Philadelphia Marathon go vehicles with tires equipped with Goodyear's great TripleTred Technology. Together we will get our runners and participants there."
As the Official Tire of the Philadelphia Marathon. Goodyear ordain lay it all on the ‘line’ and give its sponsorship through a wide variety of initiatives including providing tires for all race vehicles distributing unique Goodyear ‘Get there’ fan signs at local dealers and at all marathon ‘cheer zones,’ hosting a booth at the Heath & Fitness Expo and running a series of marathon specific advertisements.
The Goodyear degenerate & Rubber affiliate has focused on innovation in both its products and its communications and marketing and sponsorships. This tradition has featured many ‘firsts’ from the first use of DuPont KEVLAR® and carbon fiber in passenger tires to the TripleTred tread copy being styled into the hair of Detroit Piston Richard Hamilton in 2005 to the world’s longest basketball shot – from the Goodyear Blimp during the men’s collegiate basketball tournament finale in Atlanta in March of 2007.
Goodyear’s award-winning TripleTredTM Technology is the culmination of decades of research into the design engineering and physics of all-weather tire technology. The technology featured in top-rated Goodyear tires including models in the Assurance line for passenger cars and mini-vans and the Fortera line for SUV’s and pickup trucks lets drivers confidently take on rain-drenched highways icy or snowy roads or unanticipated situations on dry pavement. Incorporating three unique tread zones across the face of the degenerate go tires featuring TripleTred Technology provides for superior traction in any kind of defy by offering: a wet govern consisting of deeply carved Aquachutes to propel water away from the tire’s tread on rain-drenched roads; an interlocking tread pattern in the Ice govern translating into enhanced gripping cater on icy or snow-covered roads; and a Dry Zone featuring reinforced degenerate shoulders for confident maneuvering on dry pavement.
About The Philadelphia MarathonCelebrating its 14th year the Philadelphia Marathon ordain bring out 26 miles and 385 yards of history. Philadelphia truly is the City of Neighborhoods and runners will undergo a chance to journey through many hip and historical areas from bear on City to Old City. Visitors can experience grow and colonial history at Independence Hall. Betsy Ross’ House and the Liberty Bell. They can act in go at the city's waterfront area featuring Penn's Landing on the banks of the Delaware River and the wet Works on the Schuylkill River.
The Philadelphia Marathon is one of the nation’s top marathons and continues to attract elite athletes worldwide because of its flat and scenic course which Runner's World magazine earlier this year proclaimed is among the fastest in United States. The go ordain mouth and end at the Philadelphia Museum of Art vicinity. For more information visit.
About GoodyearGoodyear is one of the world’s largest tire companies. The company manufactures tires and chemicals in more than 60 facilities in 26 countries around the world. Goodyear employs more than 70,000 people worldwide. For more tire information on Goodyear tires go to.
Forex Groups - Tips on Trading
Related article:
http://www.runnersweb.com/running/news/rw_news_20071112_Philadelphia.html
comments | Add comment | Report as Spam
|